MEET the man in charge of Blacktown Council for the next five years.
Kerry Robinson has returned to his roots after 30 years of experience in the property industry in both the public and private sectors.
He grew up and went to school in Doonside before studying town planning at university.
The first six years of his career were spent at Blacktown Council in the 1980s.
"More than half the work I've done has been in western Sydney," he said.
"I've always had an affinity for Blacktown. I still have family here so I've remained interested in the area."
Mr Robinson decided it was time to offer his skills in a different capacity after eight years as development general manager at Urban Growth NSW (formerly Landcom).
"I thought I could make a different contribution by bringing corporate management and communication skills to the council," he said.
"I see things we can do differently in servicing the community."
Mr Robinson has been in the job for a month.
"It's been hard to get around the scale and breadth of the organisation," he said.
"Our call centre gets 800,000 calls a year. That blew me away. We hear the complaints, we hear the compliments."
One of Mr Robinson's first tasks is look at the council's brand.
"It's not about me, it's about the community," he said.
"There are strategies we need to craft into broad groups. Some are deliverable in the short term, others in the very long term.
"We want to set a benchmark against other councils and be seen as one of the best."
He hopes a graduate program would attract young staff.
"We want to attract more staff to continue the great work we're doing and deliver even better services," he said.
"We can change the way we talk to the community about the great work we do at our child care centres and pools every day."
He has received a warm welcome from council.
"There is a theatre to the politics in the council chamber," Mr Robinson said.
"But when I speak to councillors individually, all of them have a genuine interest in serving the community.
"There are more similarities than differences between them."
THE Kerry Robinson story
■ Blacktown Council: town planner
■ Raine and Horne: commercial property research and industrial land management
■ Delfin Property Group: part of the team that developed Wattle Grove, the fastest selling master planned community.
■ Lend Lease: several projects including rezoning St Marys ADI site now known as Ropes Crossing.
■ UrbanGrowth NSW (formerly Landcom): development director.
■ Then eight years as general manager development, overseeing projects in western Sydney and the Hunter, including The Ponds.