The communication breakdown at the St Kilda Football Club is perhaps best personified by the coach, Scott Watters, and his firm belief, even less than two weeks ago, that his contract was about to be extended.
Even this week, Watters and his manager, Colin Young remained convinced that a new deal would come before the start of the season, perhaps believing that a change in chief executives would immediately achieve that result.
All this despite the fact that Watters almost lost his job at last week's specially convened meeting at the club. Surely the board, or its key football director Andrew Thompson, has conveyed to Watters that his style needs to undergo a radical change. Surely someone has communicated to him that he faced termination.
If Watters' football department staffers, along with other Saints administrators, believe the coach has laboured under a number of delusions, the coach's vexed position is just one in a long list of communication failures at the club over the past season.
The first public signs of the club delivering mixed messages came when Watters conceded on SEN after just two games that the club was in rebuilding mode, having failed to seek buy-in from his senior playing group and going against the accepted, albeit misconceived, public philosophy of the club.
As football boss Chris Pelchen became increasingly frustrated that Watters was bypassing him in favour of club directors, their relationship eroded.
Then Stephen Milne was charged on four counts of rape and the players were assured Milne would immediately play on.
The board voted otherwise and the crossed wires almost led to a player revolt.
When Watters selected Ahmed Saad at the height of his banned-drugs controversy, he sought the approval of key directors but not outgoing chief executive Michael Nettlefold.
Tensions between the two were heightened with Pelchen and Watters also immersed in a power struggle, with the board becoming involved in the issue of farewell games for retiring club favourites.
Then Watters' message to the players regarding post-season behaviour became something of a mockery when Leigh Montagna hired two dwarf entertainers, one of whom was set alight.
The coach's post-incident spray was poorly received.
Pelchen and Watters have insisted that both were on the same page regarding the controversial Ben McEvoy trade but it was startling - if a sign of the times - to hear McEvoy on Tuesday describe how stunned he was to learn that he was trade bait.
Now the Saints have targeted a top-level CEO and will next week outline their vision for the future while searching for that new boss along with a new co-major sponsor for the club.
Further underlining the communication issue is the fact that Terry Dillon's commercial team is planning a wholesale migration back to Moorabbin.
The club says there is no point trekking out to Seaford if it's unnecessary, but it again highlights the folly of that relocation, which still irks the players and the entire football department.
The St Kilda board was to meet on Thursday for its regular monthly meeting, in which the subcommittee searching for the new chief will report and the visionary post-review message to the rest of the football world will be finalised.
The club's new chairman, Peter Summers, said on Wednesday that he would be surprised to learn now that any misunderstanding prevailed between Watters, his management and the Saints.
But it remains difficult to envisage how so many damaged relationships can move forward without further casualties.