He's a shining light in the industry

IN anybody's books, Aaron Shiner could be described as a "sales machine".

The 32-year-old property-selling dynamo who works at the family business, Elliott Shiner First National Mt Druitt, will join a host of leading real estate industry figures to speak at an event to be held in Sydney.

When Domain caught up with him Mr Shiner was busy chalking up his 30th new listing appointment for the week — a record even for someone who is among the top five per cent of sales people in the First National network.

He is highly regarded as a "systems specialist" who developed the database, LockedOn, a customer relationship marketing tool tailored to the real estate industry.

With a swag of awards for sales prowess during a 14-year career, Mr Shiner is one of 10 property luminaries from Australia and overseas who will share their knowledge and experience with other industry professionals at the annual Real Estate Sales Summit at the Sydney Hilton on February 17.

Mr Shiner's topic for the summit, Clients for Life, will see him explain his philosophy about marketing and how tools like the LockedOn database can help agents improve and maintain a lifelong relationship with their clients.

"A massive 97 per cent of real estate agents just don't stay in touch with their clients because when that number grows from, say, five to 50 the wheels can fall off," Mr Shiner said.

Organised by the Real Estate Results Network, the sales summit gives those in the industry a unique opportunity to learn from each other.

On the future for the current booming sales market Mr Shiner said while he wished he had a crystal ball, "we always go off what the past tells us".

"And the past tells us very strongly that nothing lasts forever. There's never been a better time to buy or sell property — but I wish I could predict what's going to happen there."

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