A Channel Seven AFL commentator has apologised for referring to Geelong defender Harry Taylor as a "big poofter" on live television.
Veteran personality Brian Taylor, who played for Collingwood and Richmond, made the remarks during the coverage of the Sydney v Carlton game after file footage was shown of the Geelong defender celebrating his 150th game last week.
“I don’t know whether you guys down there can hear me or not. I am up here getting ready for the game and I’ve just seen that crap from Harry — he’s a big poofter,” Taylor said.
At half-time, Taylor apologised for the remarks, which caused widespread outrage on social media.
"I said something that I regret and I sincerely apologise in regard to Harry Taylor and anyone ... [who was] offended by my remark ... and I sincerely regret any harm I have caused. So sorry for that."
The AFL has been working to spread an anti-homophobia message in recent times.
Earlier this year, it signed up to an anti-homophobia in sport initiative, promising to stamp out discrimination at all levels of the game.
Recently, Mark Evans, the AFL's head of football operations gave a speech at the Pride Cup at Yarra Glen, saying that homophobia in AFL would not be tolerated.
Last year the AFL Players Association launched an anti-homophobia campaign on social media involving every team in the league, urging fans and players to sign a pledge never to use homophobic language.
A number of AFL footballers - past or present - have publicly supported Yarra Glen ruckman Jason Ball since the then 24-year-old came out in 2012, becoming the first player at any level of the game to talk openly about his sexuality.
Ball has said that the casual use of perjorative terms to describe gay people - particularly in the football world - contributed to his anxiety around coming out.
In 2012, the AFL agreed to show No To Homophobia advertisements at the preliminary finals after a campaign by Ball garnered 27,000 signatures.
St Kilda and Essendon are in discussions to stage a pride game during the 2015 home and away season.
Channel Seven is the official broadcaster of the AFL.