Plunge in smoking attributed to plain packaging

By Harriet Alexander
Updated July 17 2014 - 8:08am, first published 5:45am
Fight to the last breath: then Labor attorney-general Nicola Roxon and health minister Tanya Plibersek respond to news of a High Court challange to their plain-packaging laws in 2012.  Photo: Andrew Meares
Fight to the last breath: then Labor attorney-general Nicola Roxon and health minister Tanya Plibersek respond to news of a High Court challange to their plain-packaging laws in 2012. Photo: Andrew Meares

A dramatic decline in smoking rates has coincided with the introduction of plain-packaging laws.

The daily smoking rate plunged from 15.1 per cent to 12.8 per cent between 2010 and 2013, according to the largest and longest-running national survey on drug statistics.

Most people are now 16 before they smoke their first full cigarette, up from 14 in 2010, and 95 per cent of 12 to 17-year-olds have never smoked.

Public health experts say the findings of the National Drugs Strategy Household Survey vindicate plain-packaging laws, which tobacco companies recently claimed to have boosted cigarette sales by leading to a price war.

"It's almost like finding a vaccine that works very well against lung cancer," said Simon Chapman, a professor in public health at the University of Sydney.

"It's that big. This will give enormous momentum to the international push for plain packaging right around the world."

India and France are considering plain packaging laws. Ireland, New Zealand and Britain have legislation before their parliaments.

The survey of nearly 24,000 Australians was conducted between July and December 2013, before the new 12.5 per cent tobacco tax.

"We know that that tax has a lot of influence over consumption so it's really important that the data was collected before that," Professor Chapman said. 

"The only thing that happened in the 12 months before that was the introduction of plain packaging laws."

Geoff Neideck of the Australian Institute of Health and Welfare, which conducts the survey every two to three years, said the results were continued a longer trend, which has seen smoking rates halved since 1991. 

The plain-packaging laws should be seen in the context of changing attitudes and cultural practices, he said.

Sixteen-year-old Gabe Hutcheon said on Wednesday he had no desire to try smoking.

"My granddad died from it, so I'll go my whole life without smoking," he said. 

"It's expensive, but I don't care about that. All the ads show what it can do."

The price of the the average packet of cigarettes has been in a steep upward trajectory since 2000.