A billion loops later, Vine ripens and goes mainstream

By Patrick Begley
Updated August 22 2014 - 4:13pm, first published August 21 2014 - 5:01pm
Vine graphic designer Matt Willis works full-time creating short, looping videos for brands such as Chevrolet, Samsung and Nokia.  Photo: Supplied
Vine graphic designer Matt Willis works full-time creating short, looping videos for brands such as Chevrolet, Samsung and Nokia. Photo: Supplied

Last January, graphic designer Matt Willis was off work recovering from a cycling accident when a friend showed him something called a Vine: a six second, looping video shared on social media.