THROUGHOUT October, the Hard Rock Hotel Penang transforms into a pink oasis.
Dubbed Pinktober, the month-long philanthropic initiative created by Hard Rock International serves as an awareness campaign for breast cancer, encouraging guests and visitors to donate generously towards the cause.
For this third instalment of Pinktober at the Hard Rock Hotel Penang, the team has lined up a series of fun and playful quirks for its fans. These include a cocktail party at the hotel's Hall of Fame, a sassy lingerie party, pink lighting, pink uniforms, a fluffy pink bed in the lobby, limited-edition pink merchandise, art-badges, pink cocktails and much more.
General manager John Primmer says Pinktober never fails to attract interest from both the locals and guests as everyone is guaranteed a good time.
"Having the hotel themed pink is always fun for our team and guests. It's just such a blast for everybody involved, but most of all, everyone is on the same page about doing something to enable ongoing cancer research," Primmer said.
This year, all proceeds will go towards the Mount Miriam Cancer Hospital, a not-for-profit cancer hospital in Penang.
■ Details: Visit Hard Rock Hotel Penang. Email: firstname.lastname@example.org
■ Hard Rock Hotel Penang, on the pearl sandy beaches of Batu Ferringhi, Malaysia, features 250 guest rooms, the largest free-form pool in Malaysia, spa and kids' facilities. TripAdvisor's 2012 Traveler's Choice Awards named Hard Rock Hotel Penang the No.1 trendiest hotel in Malaysia two years in a row.