South Korean men are wearing make-up and it's serious business

By Patrick Hatch
Updated January 22 2017 - 12:08pm, first published January 21 2017 - 3:48pm
Heo Jeong-nam started wearing make-up three years ago and hasn't looked back. Photo: Patrick Hatch
Heo Jeong-nam started wearing make-up three years ago and hasn't looked back. Photo: Patrick Hatch
Pop singer Psy is the most well-known member of the "K-Wave", which has spread South Korean popular culture - and products - around the world. Photo: Marco Del Grande
Pop singer Psy is the most well-known member of the "K-Wave", which has spread South Korean popular culture - and products - around the world. Photo: Marco Del Grande
Back Do-hyun said wearing make-up gave him confidence. Photo: Patrick Hatch
Back Do-hyun said wearing make-up gave him confidence. Photo: Patrick Hatch

Fit, well groomed and impeccably dressed, Heo Jeong-nam comes across every inch the modern South Korean man.