Google, Fairfax join forces in advertising partnership

By Jennifer Duke
Updated December 12 2017 - 12:48pm, first published 12:39pm
SYDNEY, AUSTRALIA - SEPTEMBER 16:  New Boss of Google Australia and New Zealand Jason Pellegrino at the Pyrmont offices on September 16, 2016 in Sydney, Australia.  (Photo by Anthony Johnson/Fairfax Media)
SYDNEY, AUSTRALIA - SEPTEMBER 16: New Boss of Google Australia and New Zealand Jason Pellegrino at the Pyrmont offices on September 16, 2016 in Sydney, Australia. (Photo by Anthony Johnson/Fairfax Media)

Fairfax Media will join forces with tech giant Google in a partnership that is the first of its kind in the world to streamline advertising and develop digital media products.