Samoa is experiencing a 9.25 per cent increase in Australians visiting her shores and falling in love with this island paradise.
The growth and infrastructure development are steady with the locals upgrading existing facilities, opening new resorts and conference centres to cater to the needs of Australian guests.
Samoa's Aleipata region at the south coast of Upolu is the hottest new emerging destination for the Samoan islands.
Even the Prime Minister, Tuilaepa Sailele Malielagaoi, says that he envisions Aleipata as the next big city rivalling the capital, Apia.
Developments are well on their way along this magnificent stretch of coastline on the south side of the island with plans of a new wharf and possibly an airport in the pipeline.
New resorts are popping up on scenic spots along the coast such as the 4.5 star Aga Reef Resort (due to open at the end of this year) Saletoga Sands Resort and Spa (due to open early 2013) as well as a Warwick Hotel currently being built on the beautiful beach of Vavau and also due to open in 2013.
Established resorts are upgrading facilities, with the most exciting of all being the return of Coconut's Resort and Spa's overwater fales to Samoa. These rooms will offer a spectacular view of the Pacific and are expected to open in time for the new year.
Peter Sereno of Samoa Tourism Authority said the South Coast of Upolu was one of the many jewels of Samoa's crown, and during the Australian summer was the best time to go.
"Many people naturally gravitate to the nation's capital, Apia, not realising that the best beaches and waterfront resorts are found along south coast," he said.
"Fales are placed here where the best views and beaches are found, and it is also where the iconic To Sua Trench is located.
"This side of the island also enjoys better weather than the north-east and is a splendid place to visit, especially during the off season when there are no trade winds."
Properties eager to meet occupancy requirements will usually offer attractive deals to lure clients and the nation comes alive with cultural events such as surfing competitions and music festivals.
"It's an all-round win for the traveller really," Mr Sereno said.
"Apart from the amazingly low deals and the bargains you receive at this time, there's the added bonus of having the run of resorts to yourself. The lack of crowds makes this getaway that much more romantic — your own private piece of the South Pacific.
"It's a time where waterfalls are at their most spectacular, the greenery at its most lush and places like Papasee'a Sliding Rocks a must do with Mother Nature's waterslides in full swing. We can't predict the weather, especially with irregular climate patterns but we can guarantee that at any given time, you will be getting some gorgeous Samoan sunshine somewhere on the island."
■ Details: To book your holiday to Samoa visit Expedia on expedia.com.au/p/partner/samoa-2012.