16-year-old Lottie, who was signed to Moss's agency (Storm Models) earlier this year, is the face and body of Calvin Klein Jeans x mytheresa.com The Re-Issue Project, a capsule collection of iconic denim pieces which will be sold exclusively on the website from July 15.
The collection consists of nine, re-issued pieces from the '90s, and as Moss made her Calvin Klein debut with Mark Wahlberg in 1993 who better than her half-sister to show off the new wares?
Photographer Michael Avedon captured the elfin-faced teenager, who shares a father with Moss, 40. Avedon is the grandson of legendary photographer Richard, who shot a 15-year-old Brooke Shields wearing just a pair of Calvin Klein jeans in 1981. The campaign, with the tagline: "You want to know what comes between me and my Calvins? Nothing." was deemed controversial at the time.
Avedon said of his subject: "Lottie truly represents the essence of the Calvin Klein girl. Intriguing innocence with utter beauty - it was wonderful to photograph this beautiful young lady!"
Lottie Moss made her modelling debut for Dazed & Confused magazine and has appeared in Teen Vogue, but has spoken of her aspirations to eventually become a fashion journalist.
The re-issue project will range from £70 to £270 ($127 to $491) and features versions of the original high-waisted skinny jeans worn by Shields in the '80s and the classic, boyfriend tapered jeans worn by Moss in the '90s, as well as the brand's popular "cK" sweatshirts and t-shirts.
The Telegraph, London
Images courtesy of: Calvin Klein Jeans X Mytheresa.com The Re-Issue Project
